The importance of user experience, its elements, and the requirements that must be met by a user experience designer?
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The importance of user experience, its elements, and the requirements that must be met by a user experience designer?
First:
The importance of user experience?
User experience (UX) is essential to the success or failure of a product in the market, but what does UX mean?
Ux is often confused with usability which to some extent describes how easy a product is to use, and it is true that UX as a procedure started with usability– However, UX has evolved to accommodate more than its usability and it is important to pay attention to all aspects of user experience in order to deliver Successful products to the market.
Second:
User experience elements
According to Peter Morville–, a UX pioneer who has written numerous best-selling books and advises numerous companies on user experience–, there are 7 factors to achieving user experience in any product:
Useful
Usable – Usable
Findability – Findable
Trusted – Credible
Desirable – Desirable
Accessible –
Valuable – Valuable
Now let us learn about the role of each of these factors separately:
1- Useful:
If a product is not useful to someone, why would you want to put it on the market?
If a product launch has no purpose, it is unlikely to be able to compete in a market full of meaningful and useful products.
What is meant by product “useful” is in the user's eye.
2- Usability:
Usability is concerned with enabling users to achieve their ultimate goal effectively and efficiently with a particular product. A computer game that requires 3 sets of control panels is unlikely to be usable as people, at least for now, tend to only use two hands.
Products can work if they are not usable but that is less likely. Poor usability is often associated with the first generation of the product.
For example: Think of the first generation of MP3 players: which lost market share to the more usable product iPod when it was launched.
The iPod was not the first MP3 player but it was the first truly usable MP3 player.
3- Possibility of finding:
The phrase “can be found” refers to the idea that a product should be easy and, like digital and information products, the content within it should also be easy.
If you cannot find a product, you will not purchase it and this is true for all potential users of that product.
4- Reliable:
Users nowadays will not be able to fool users again because of the widespread awareness and because of the many options in almost every field to choose a reliable product provider – as Randall Terry said. “You fool me once, shame on you. He cheated on me twice, shame on me. “
Credibility is about the user's ability to trust the product you offer. Not only does it do the job it's supposed to do, but it will last longer.
5- Desirable
Skoda and Porsche make cars. They are somewhat useful, usable, findable, accessible, credible and valuable, but Porsche is much more desirable than Skoda. This does not mean that Skoda is undesirable because it has sold a lot fewer cars than the brand, but with a new option from Porsche or Skoda for free:
– Most people would choose a Porsche.
The desire for design is conveyed through branding, image, identity, aesthetics and emotional design.
The more desirable a product is – the more likely a user who owns it is to brag and create desire in other users.
6- Accessible
Accessibility is about providing an experience that users can access through a full range of abilities, including people with special needs in some areas such as hearing loss, visual impairment, mobility impairment, or learning impairment.
Companies often see accessibility design as a waste of money because the impression is that people with disabilities make up a small segment of the population but in reality, in the United States at least 19% of people have a disability according to census data and this number is likely to be higher in less developed countries.
This is one in 5 people in the audience for your product who may not be able to use it if it is inaccessible or 20% of your total market!
It should be noted that when you design accessibility, you often find that you are creating products that are easier for everyone to use, not just people with disabilities.
Don't neglect accessibility in user experience.
7- Valuable
Finally, the product must provide value.
You must provide value to the company you create to the user who buys or uses it, without value any initial success of the product is likely to be sidelined.
Designers should keep in mind that value is one of the main influences on purchasing decisions.
Third:
– Who is a UX designer?
A UX designer is someone who researches and analyzes how users feel about the products offered to them.
UX designers apply this knowledge to product development to ensure the user has the best possible experience with the product.
UX designers conduct research, analyze their findings, and report on development based on their findings.
Now you know the basics of user experience if you want to increase your knowledge
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